It’s Important to Get First Impressions Right

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When it comes to your business, reputation is key so, if a new potential customer accesses your site or app, it is important to grab their attention within the first few seconds. If your website or app fails to do this, your business can start to decline, so it is essential that you make your commerce sites flawless. It is amazing to think that the internet is coming up to its 30th birthday and, in a short space of time, it has become a life essential to us all. Think about it, could you do without online banking, social media and having your emails at the touch of a button? Could you be without online shopping, online videos and gaming? When you think about all that the internet has given us, it is unsurprising that businesses have turned to the internet to create a greater flow of traffic and to reach all corners of the globe.

It is said that you have less than 5 seconds to impress the customer

Statistics show that 5 seconds is all it takes to give a first impression; if its a good one, you may have a customer for life, however, if it is a bad one, say goodbye to a potential customer or client. As soon as they click onto your site, those first 5 seconds are vital and will speak volumes about your business and so you need to convey your company’s message instantly. Making your website stand out will improve its search engine rating; if you can get your site to the first page of any search engine, your online traffic will increase significantly after all, have you ever clicked next page on the bottom of Google or did you find what you were looking for on the very first page. Search Engine Optimisation, or SEO, will manage your online presence and the flow of customers to ensure that your site gets the most hits.

Handy tips and tricks to know

Do: Make sure that the text doesn’t dominate the page. Use a strong, clear font in a readable size.

Don’t: Use a simple colour background such as grey or black or use any florescent backgrounds that could be uncomfortable to look at. Using bold colours will give a boost to your page and give a good impression of your business.

Do: Write your content in clear, concise sentences. Overloading your page with too many words and sentences will cause the reader to switch off.

Don’t: Use large graphics that will slow your page down; this will cause people to become impatient and leave your site. After all, you have to be mindful of 3G and 4G data when building your site; if the site is slow to respond on 3G, the consumer will leave and probably won’t return.

Sites are good but apps are better

Mobile apps have surged in the technological market in the last few years. Using apps for business is the best way to boost profits because consumers can use it on the go a quick click can make all the difference to your profit margins. Apple, Windows  and Android app development have increased throughout the years, especially in businesses where many have decided to jump onto the app bandwagon.

With the rate of technological expansion, it is essential that entrepreneurs move their businesses along with the times. In a survey involving 600 worldwide businesses, 92% of organisations believed that by creating an app for their company would give them an edge over competitors, but even with this staggering amount, only 51% use apps to connect with their employees and 45% use apps to interact with customers. Employees and consumers are very mobile friendly so whoever decides to jump on board and make apps a focal point in their business will certainly reap the rewards.

Design your app to suit your business

Although there are app developers available, you can design and create your own app for your business but make sure that it solely centres on your business, simplicity is key. A last minute hotel booking app  would be expected to simply have comparisons on hotel prices as well as a booking system, it is not expected to include full packaged holidays for the following year as it is last minute and meant to be focused on hotels only. If you choose to design the app yourself, you can create the best design and content structure that will best represent your organisation and that will attract your target audience. The first thing to do is to take a look at the app development of the major mobile companies to decipher differences between them then follow these few steps to get your business on the application ladder.

Step 1: What and How

When looking at the concept of designing an app, ask yourself  what will your app do? How will it appeal to employees and consumers? This will set a clear goal on what you are looking to achieve.

Step 2: Research

The next step is to research your idea to see if there are any similar apps on the market, to find out the technical requirements and to find inspirations from other designs. This is a very important step as you can look at the competition and also you can learn about copyright and legal issues.

Step 3: Create a mock app

Use prototyping tools from the internet to create your app prototype and storyboard which will give you an insight into how your app works and how it would be received by other users.

Step 4: Time to test

This is a key part of the production process as it allows you to receive feedback and finetune the parts of your app that don’t quite work. Once changes have been made, retest the app. This repetitious process will ensure that you iron out any problems and will ensure that the app works at its optimum level. After this process and when you are happy with your product, it will be time to release to the masses.